--- title: "Blog ยท Odoo, web and digital marketing guides | Noordev" description: "Practical guides from Noordev on Odoo ERP, websites and digital marketing for growing companies in Canada and the US." url: "https://www.noordev.com/blog/" lang: "en-CA" --- Blog # Guides for teams that run on Odoo and the web How the tools work, what they cost and what to set up first. Written by the people who implement them. - [October 27, 2026 ## Digital marketing for startups: the first 90 days, in order Digital marketing for startups, in order: positioning, a site that converts, one search and one social channel, email, measurement, and what to skip early.](https://www.noordev.com/blog/digital-marketing-for-startups/) - [October 27, 2026 ## How to choose a PPC agency: questions, pricing and red flags How to choose a PPC agency: the questions to ask, who should own the Google Ads account, how fees are structured, what the Partner badge means, and red flags.](https://www.noordev.com/blog/how-to-choose-a-ppc-agency/) - [October 27, 2026 ## Local SEO keywords: how to find them and where they go Local SEO keywords: find them with service plus city, near me and neighbourhood searches, then place them in titles, headings and your Google Business Profile.](https://www.noordev.com/blog/local-seo-keywords/) - [October 27, 2026 ## Paid social media advertising: how it works for small firms Paid social media advertising explained: how it differs from organic, how Meta and LinkedIn charge, audiences, creative testing, budget pacing and when it fits.](https://www.noordev.com/blog/paid-social-media-advertising/) - [October 27, 2026 ## PPC lead generation: turning search ads into real enquiries PPC lead generation with Google Ads: keyword intent, landing pages, conversion tracking, lead quality against volume, and what to expect in the first month.](https://www.noordev.com/blog/ppc-lead-generation/) - [October 27, 2026 ## Social media content ideas, grouped by business goal Social media content ideas grouped by goal (awareness, trust, sales), a simple monthly planning table, how to pick one or two platforms and what to measure.](https://www.noordev.com/blog/social-media-content-ideas/) - [October 26, 2026 ## Marketing strategy for small business: a six-step guide A marketing strategy for small business in six steps: goals, audience, positioning, channels, budget and measurement, plus a one-page template to fill in.](https://www.noordev.com/blog/marketing-strategy-for-small-business/) - [October 26, 2026 ## Odoo Community vs Enterprise: how to choose an edition Odoo Community vs Enterprise compared on licence, apps, hosting, support, upgrades and Studio, sourced from odoo.com, with advice on which edition fits.](https://www.noordev.com/blog/odoo-community-vs-enterprise/) - [October 26, 2026 ## Odoo customization: Studio, custom modules and upgrade cost Odoo customization in three layers: configuration, Studio and custom modules. What each does, what it costs at upgrade, and when not to customize at all.](https://www.noordev.com/blog/odoo-customization/) - [October 26, 2026 ## Odoo ecommerce: built-in store or an external one? Odoo ecommerce compared with connecting Shopify or WooCommerce: what the built-in store covers, what has to sync, and where integrations usually fail.](https://www.noordev.com/blog/odoo-ecommerce-integration/) - [October 26, 2026 ## Odoo inventory management: what it does and how to start How Odoo inventory management handles warehouses, routes, lots, valuation and reordering, and what to configure first. A practical guide for growing companies.](https://www.noordev.com/blog/odoo-inventory-management/) - [October 26, 2026 ## What is digital marketing? Channels and where to start What is digital marketing? A plain definition, the main channels (search, social, email, paid, content), how they fit together and where a small company starts.](https://www.noordev.com/blog/what-is-digital-marketing/) - [October 26, 2026 ## WordPress maintenance: what it includes, plus a checklist WordPress maintenance explained: updates, backups, security and monitoring, with a weekly, monthly and quarterly checklist and what goes wrong without it.](https://www.noordev.com/blog/wordpress-maintenance/) - [September 22, 2026 ## Odoo vs SAP Business One: how to choose the right ERP Odoo vs SAP Business One for growing companies: modules, customization, pricing model, rollout and support, and the questions to ask before you choose.](https://www.noordev.com/blog/odoo-vs-sap-business-one/) - [September 3, 2026 ## Montreal web design company: how to choose one in Quebec How to choose a Montreal web design company: the five types of firm, what the language regulator's complaint data shows, and the contract terms to ask for.](https://www.noordev.com/blog/montreal-web-design-company/) - [August 30, 2026 ## Web design pricing in Quebec: what a site costs in 2026 Web design pricing in Quebec: the public wage data behind agency and freelance quotes, what Quebec adds to the scope, and five questions to compare quotes.](https://www.noordev.com/blog/web-design-pricing-quebec/)