Blog
Guides for teams that run on Odoo and the web
How the tools work, what they cost and what to set up first. Written by the people who implement them.
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Digital marketing for startups: the first 90 days, in order
Digital marketing for startups, in order: positioning, a site that converts, one search and one social channel, email, measurement, and what to skip early.
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How to choose a PPC agency: questions, pricing and red flags
How to choose a PPC agency: the questions to ask, who should own the Google Ads account, how fees are structured, what the Partner badge means, and red flags.
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Local SEO keywords: how to find them and where they go
Local SEO keywords: find them with service plus city, near me and neighbourhood searches, then place them in titles, headings and your Google Business Profile.
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Paid social media advertising: how it works for small firms
Paid social media advertising explained: how it differs from organic, how Meta and LinkedIn charge, audiences, creative testing, budget pacing and when it fits.
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PPC lead generation: turning search ads into real enquiries
PPC lead generation with Google Ads: keyword intent, landing pages, conversion tracking, lead quality against volume, and what to expect in the first month.
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Social media content ideas, grouped by business goal
Social media content ideas grouped by goal (awareness, trust, sales), a simple monthly planning table, how to pick one or two platforms and what to measure.
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Marketing strategy for small business: a six-step guide
A marketing strategy for small business in six steps: goals, audience, positioning, channels, budget and measurement, plus a one-page template to fill in.
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Odoo Community vs Enterprise: how to choose an edition
Odoo Community vs Enterprise compared on licence, apps, hosting, support, upgrades and Studio, sourced from odoo.com, with advice on which edition fits.
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Odoo customization: Studio, custom modules and upgrade cost
Odoo customization in three layers: configuration, Studio and custom modules. What each does, what it costs at upgrade, and when not to customize at all.
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Odoo ecommerce: built-in store or an external one?
Odoo ecommerce compared with connecting Shopify or WooCommerce: what the built-in store covers, what has to sync, and where integrations usually fail.
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Odoo inventory management: what it does and how to start
How Odoo inventory management handles warehouses, routes, lots, valuation and reordering, and what to configure first. A practical guide for growing companies.
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What is digital marketing? Channels and where to start
What is digital marketing? A plain definition, the main channels (search, social, email, paid, content), how they fit together and where a small company starts.
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WordPress maintenance: what it includes, plus a checklist
WordPress maintenance explained: updates, backups, security and monitoring, with a weekly, monthly and quarterly checklist and what goes wrong without it.
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Odoo vs SAP Business One: how to choose the right ERP
Odoo vs SAP Business One for growing companies: modules, customization, pricing model, rollout and support, and the questions to ask before you choose.
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Montreal web design company: how to choose one in Quebec
How to choose a Montreal web design company: the five types of firm, what the language regulator's complaint data shows, and the contract terms to ask for.
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Web design pricing in Quebec: what a site costs in 2026
Web design pricing in Quebec: the public wage data behind agency and freelance quotes, what Quebec adds to the scope, and five questions to compare quotes.